ABOUT
Vision
To be the most trusted commercialization partner for MedTech innovators—turning complex technologies into clear, compelling market success stories while upholding the highest standards of integrity and transparency.
Mission
We help MedTech and biotech companies build momentum—from early‑stage positioning to market expansion—through smart strategy, ethical execution, and marketing that drives measurable results. Guided by integrity, compliance, and a patient‑first mindset, BMMG delivers the clarity, confidence, and commercial traction our clients need to succeed.
about bmmg
Bichsel Medical Marketing Group was born the day Lisa Bichsel decided to swap a predictable corporate title for the adrenaline of the startup trenches. After more than 40 years guiding MedTech breakthroughs, she knew her true talent wasn’t climbing another org chart; it was untangling the early‑stage chaos most big companies never see.
As soon as Lisa “hung a shingle,” former colleagues called to say they missed that roll‑up‑your‑sleeves energy. Those calls snowballed into a consortium of specialists—regulatory strategists, clinical writers, reimbursement pros, brand storytellers—who together bring hundreds of years of MedTech experience under one virtual roof. Today that team functions as a fully outsourced medical‑marketing department for companies that need seasoned expertise but can’t (or don’t want to) build it in‑house.
Lisa’s daughter, Lauren Dustman, soon joined to co‑lead the firm, adding fresh commercial‑strategy perspective and the next‑generation mindset many early founders seek. The mother‑and‑daughter partnership keeps BMMG nimble: big‑agency muscle with a kitchen‑table sense of urgency and trust.
Our ethos is simple:
- Integrity over hype—no shortcuts, no inflated claims.
- Patient‑first focus—marketing only matters if it improves care.
- Startup resilience—wear every hat, solve the hard problems, celebrate the wins.
From clinical‑data translation and PR blitzes to investor decks and demand‑gen campaigns, we handle the entire marketing stack so innovators can stay laser‑focused on bringing life‑changing technology to patients—faster, smarter, and with confidence.
Meet Our Leadership Team!
Lisa Bichsel, Founder
The founder of BMMG, Lisa brings 40 years’ experience in commercialization activities for medical device and biotech companies. An accomplished and innovative executive with deep knowledge of healthcare product and service marketing, Lisa promotes, leads, and strategizes for her clients.
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Jerry Bichsel, CFO CTO
With 30 years in computer-aided design and manufacturing, as well as network integration, Jerry's experience in establishing systems and structures has proven invaluable to BMMG as it grew from a single consultant to a network of 40 that it is today.
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Lauren Dustman, VP
A strategic business leader with a keen attention to detail, in her 8 years’ in the MedTech industry, Lauren has led cultural initiatives, managed global events programs, overseen improvement projects, managed the service delivery team, and provided strategic insights cross-functionally.
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Teena Groves, Administrator
Teena serves as Administrator, bringing years of experience in contract management, records, and personnel operations with the Illinois Secretary of State and State Archives. She ensures accuracy, efficiency, and compliance across all administrative functions.
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Check out a few of our amazing clients.
