PORTFOLIO
PROPEL YOUR
BUSINESS GROWTH
BMMG is a full service marketing agency with a nationally based team to serve clients wherever they may be.
Our goal is to propel business growth through marketing services. Whether you are seeking an agency to help commercialize a product, need to outsource your entire marketing function, or simply need help with a project, we would love to have the opportunity to earn your business.
Check out a few of our amazing clients.
OUR APPROACH
Some agencies like to focus on how their work looked. We prefer to describe how we met our clients’ challenges.
Brand Awareness
New imaging modality client challenged by garnering market interest and attention, while working through final stages of regulatory clearance for commercial launch.
Capitalize on non-commercial activities that promote the company’s citizenship, the engineering team’s technological innovations, and the market’s chief criticisms of the current standard of care. Institute drip marketing campaign that provides steady cadence of external news and communications to cultivate and maintain market (investment, medical and consumer audiences) interest.
- Disseminate monthly nurture email to briefly touch on newsworthy activities
- Research, analyze and implement strategy for advocacy alliances
- Seek awards and recognition for the company’s technological innovations that is then promotable via nurture emails, website content, social media posts and press releases
- Develop internal campaigns that demonstrate good corporate citizenship that can be externally publicized
- Analyze current standard of care in terms of patient safety, anxiety and unacceptably high level of false positives and leverage this analysis for publication, press releases, infographic development and general market messaging
Market Access
Neurosurgical device innovator secured departmental surgeon champion but stymied by hospital administration not recognizing high-level impact of their technology solution in battling brain tumors.
Analyze impact of technology on quality metrics including lengths of stay, reduced readmission, and overall growth of the neurosurgical service line. Conduct primary research, leverage third party data, and consult industry experts and content from healthcare intelligence firms such as The Advisory Board Company and Sg2. Develop “Growing Your Neurosurgery Service Line” presentation for sales/marketing executives to deliver to hospital administration, along with training of the sales force to understand key concepts and coordinate meetings.
- Research neurosurgery service line growth trends and projections, key quality metrics, and strategies for improvement from authoritative sources trusted by hospital administrators
- Align service line-specific insights with overarching healthcare reform areas of focus that are “keeping hospital CEOS up at night”
- Correlate client’s product to addressing highest level pain points, as well as service line strategies for growth/improvement to develop a cogent story
- Develop a robust presentation that walks hospital administration through the data and the impact client’s technology would have on key performance indicators
- Train sales and marketing leadership on presentation content, as well as general sales team on key concepts and talking points to fold into customer messaging
Sales Tools & Programs
Endoscopic therapeutic device developer struggled with increasing utilization for appropriate patients. The top 10% of physician users were contributing most of the monthly case volume, which placed them in a vulnerable position if physician champions were on vacation, at a conference, move to a new facility or changed their utilization habits.
The solution was multi-faceted but began with researching the root cause of strong or weak utilization among customers. Most physicians were willing to use the device yet were passive at initiating activities to drive their own referrals. BMMG developed a new account commitment tool that helped the field sales organization communicate in the early selling stages about the company’s being selective at who became a customer, what was involved in the relationship, and that commitment was required. This was followed by a rigorous program for onboarding, including referring physician outreach, patient pool analysis and outreach, and a Quarterly Business Review (QBR) program whereby the field representative would review utilization patterns and share peer case studies and patient selection criteria.
- Meet with customers to explore what drove current volumes of utilization
- Analyze results to understand common themes and patterns
- Develop customer “agreement” to secure commitment to technology implementation
- Establish patient selection criteria supported by clinical literature
- Support physician user education and outreach to referral community (and to patients)
- Define QBR process to review utilization history quarter-to-quarter and discuss peer case studies and appropriate, expanded application of the technology
CUSTOMER SEGMENTS
We’ve worked with many medical specialties and customer segments. Learn more about the breadth and depth of our medical experience.
Vision Care
Vision Care
Vision correction, surgery and accessories. Products include soft and gas permeable contact lenses, accessories, and intraocular lenses.
Immunology
Immunology
Diagnostic and prognostic testing. Products include tissue diagnostics for risk of Barrett’s esophagus progression and a reagent identification test for the Varicella-Zoster Virus (VZV).
Oncology
Oncology
Tests and imaging devices. Products include breast imaging modalities, intraprocedural imaging for breast surgery, therapeutic devices to prevent precursor diseases from progressing to cancer.
Emergency Medicine
Emergency Medicine
Performance improvement consulting and technologies targeted to this care area. Products include consulting, patient monitoring, imaging, and bedside diagnostics.
Vision Care
Vision correction, surgery and accessories. Products include soft and gas permeable contact lenses, accessories, and intraocular lenses.
Immunology
Diagnostic and prognostic testing. Products include tissue diagnostics for risk of Barrett’s esophagus progression and a reagent identification test for the Varicella-Zoster Virus (VZV).
Oncology
Tests and imaging devices. Products include breast imaging modalities, intraprocedural imaging for breast surgery, therapeutic devices to prevent precursor diseases from progressing to cancer.
Emergency Medicine
Performance improvement consulting and technologies targeted to this care area. Products include consulting, patient monitoring, imaging, and bedside diagnostics.
Diagnostic Imaging
Diagnostic Imaging
Full range of imaging modalities, whether in a freestanding imaging center, hospital department, or in-office application.
Neurosurgery /
Neurology
Neurosurgery / Neurology
Brain tumors, epilepsy and other movement disorders. Products include laser interstitial thermal therapy, cervical spine fixation systems, and wearable devices for Parkinson’s disease.
Orthopedics
Orthopedics
Long bone and spine. Products include bone growth stimulation, lumbar spine fixation systems, soft tissue reattachment, surgical planning, in-office MRI, intraprocedural imaging and analysis.
Gastroenterology
Gastroenterology
Both upper and lower GI, including foregut surgery. Products include radiofrequency ablation, cryotherapy, cytology sponge, diagnostic/prognostic test for Barrett’s esophagus, intraprocedural bowel cleansing, GI-specific smartphone application, and society event management.
Diagnostic Imaging
Full range of imaging modalities, whether in a freestanding imaging center, hospital department, or in-office application.
Neurosurgery / Neurology
Brain tumors, epilepsy and other movement disorders. Products include laser interstitial thermal therapy, cervical spine fixation systems, and wearable devices for Parkinson’s disease.
Orthopedics
Long bone and spine. Products include bone growth stimulation, lumbar spine fixation systems, soft tissue reattachment, surgical planning, in-office MRI, intraprocedural imaging and analysis.
Gastroenterology
Both upper and lower GI, including foregut surgery. Products include radiofrequency ablation, cryotherapy, cytology sponge, diagnostic/prognostic test for Barrett’s esophagus, intraprocedural bowel cleansing, GI-specific smartphone application, and society event management.