In today’s digital-first world, it’s easy to assume that success in MedTech marketing depends on clicks, ads, and endless email campaigns. But some of the most powerful conversion drivers actually happen offline.
For MedTech CEOs and commercial leaders navigating high-stakes, high-trust markets, the reality is clear: relationships still drive results. Digital channels may build awareness, but offline touchpoints build credibility and close deals.
During the July 2025 webinar, Lisa Bichsel and Lauren Dustman shared proven tactics that consistently outperform digital noise. From dimensional direct mail that cuts through clutter, to live phone calls and letters that build personal trust, to education programs that empower clinicians as champions—these methods spark meaningful engagement.
The takeaway? Offline strategies aren’t outdated. They’re underused—and when executed strategically, they give startups the edge investors and partners are looking for.
Attendees left with actionable insights on when to deploy offline outreach, how to align these tactics with sales cycles, and why a thoughtful mix of online and offline drives true commercial traction.
For early- to mid-stage MedTech companies juggling lean resources, this message is especially powerful: you don’t need more clicks—you need more trust.